Content marketing is one of the most effective ways for brands to connect with their audience. With content marketing, brands can create and distribute articles, videos, infographics and other types of content in order to establish themselves as an expert in their field.
Content marketing enables businesses to not only share information about their brand, products, or services, but also drive website traffic and lead generation in the process.
Many content marketing trends have popped up in recent years. These trends continue to evolve as more businesses adopt content marketing strategies. Each of these trends offers a different take on how brands can produce and distribute useful and engaging content with the end goal of converting readers into customers.
Here are some key content marketing trends you need to anticipate if you’re interested in using this strategy for your business, come 2023.
Content is the foundation of all marketing efforts
Marketing isn’t just about advertising. It’s about connecting with customers at every stage of their journey.
When people are searching online for the products and services you provide, content marketing can help you get your message in front of them in a way that feels natural and isn’t pushy. That’s why you’ll see many types of content marketing, as well as a variety of content marketing trends.
Content marketing also allows you to create specific campaigns targeting different parts of your audience. Knowing what kind of content your audience responds to can help you craft the right message. With the right mix of content, you can reach new potential customers, increase brand awareness, and drive more sales.
Video content is essential
The use of video in content marketing continues to grow each year.
The number of businesses using video as part of their content marketing strategy has grown substantially in the last 2 years, given the post-pandemic.
Video offers a number of benefits for brands, including the fact that it encourages more engagement than static content. It’s estimated that video content with a playtime of two minutes or less has more than a 90% chance of going viral.
Video can be created in a number of ways, including shooting a live video, creating a slideshow with images, or recording a screencast that shows how to use a product or service.
The good news is that you don’t need a fancy video camera or studio to create video content. You can create engaging videos with your smartphone or a webcam. You can even create slideshow presentations and screencasts if you don’t have access to other types of video equipment.
Virtual reality is becoming more popular
As virtual reality technology becomes more accessible to businesses, it’s likely to become another important content marketing trend. VR allows brands to create immersive experiences that take customers to another place and immerse them in a new environment.
You can create VR content with an app or software program, or you can use a VR headset like the Oculus Rift or HTC Vive. VR has a wide range of uses, including allowing customers to try on clothes without going to a store, walk through a new home before purchasing it, and even visit different destinations around the world.
Brands can use VR to create content like advertisements and product demonstrations. VR also allows marketers to create immersive experiences for events like sports games and music concerts, bringing fans closer to the action than ever before.
Many businesses can benefit from VR, including those in education, real estate, travel, and many other industries.
Readers want short content
The length of content has changed significantly over the years.
The average length of a blog post in 2010 was 1,800 words, while the average blog post length in 2022 is just 900 words. It’s clear that readers want shorter content.
A majority of readers prefer short content, with around 75% stating that they like blog posts less than 1,000 words in length. When it comes to the best content marketing trends, short content is one of the most significant. It’s no secret that people have short attention spans and don’t have the time to sit down and read a long blog post or article.
Reading short content doesn’t mean that readers aren’t interested — in fact, many people are more interested than ever before. But they also have less time to sit down and read, so they prefer shorter content.
Millennials are a key audience for brands
This is a generation that grew up during the digital revolution and has always had access to the internet and smart devices. More than 90% of millennials own a smartphone, with many using social media on a daily basis.
This is the generation that was first introduced to the internet during its infancy. These customers were the first to profit from eCommerce and build strong brand relationships with online retailers.
Though millennials have grown up, they’re still an important part of the content marketing trends. This generation is brand-loyal and willing to spend money on products and services they like. 74% of millennials say they would recommend brands they like to others. But brands need to provide millennials with a good experience.
This group is more likely to end a relationship with a company if they don’t feel appreciated or if the product or service isn’t meeting their needs.
2022 was the year of machine learning and AI in marketing
Machine learning and artificial intelligence (AI) are two technologies that experienced a surge in popularity in 2020-2022.
Brands used these tools to create and distribute content, as well as analyse data related to readers and engage with them at a more personal level. AI and machine learning are often used together and enable brands to create more personalized content.
AI-powered programs can help brands understand the kind of content readers are interested in and create content that meets their needs. AI can also be used to analyse reader data to find patterns and insights that can be used to improve the overall content marketing strategy.
AI and machine learning can be used in many ways. It can be used to create personalized shopping experiences for customers, such as suggesting items that go well with what they’ve already purchased. It can be used to monitor social media mentions and track how customers are responding to certain events or brands.
2023 will be all about video and VR content
There are many content marketing trends that are important to watch out for in 2023. But one thing to keep an eye on is the growth in video and virtual reality content.
Both of these mediums experienced a surge in popularity in 2016 and are expected to grow even more in 2023. Premium video content is expected to grow rapidly, and companies are expected to spend billions of money on virtual reality products and services.
This increase in video and VR content is likely due to the advancements in technology that make it easier to create and distribute these types of content.
Smartphones are now capable of shooting high-quality video, and VR headsets are becoming more affordable. Premium video and VR content can help brands stand out from their competitors and engage readers on a deeper level, which may lead to more conversions and sales.
In order to stay relevant in the modern marketplace, brands need to adopt new and creative ways of reaching out to customers.
One of the most effective ways to do this is through content marketing. Content marketing is the creation and distribution of various types of content, such as blogs, photos, videos, and podcasts.
When done properly, content marketing can help you improve your brand image and generate leads. And the good news is that there are many types of content that you can create for your marketing efforts.
From live content to video and virtual reality, there are many mediums you can use to engage your audience. If you want to succeed with content marketing, it’s important to know what trends are happening in this industry.
By keeping an eye on these trends, you can make sure your content is relevant and engaging. And when you know what types of content your audience wants, you’re more likely to succeed in your marketing efforts.
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