4 Tips for Writing Compelling Emails: It’s Not Just about Persuasive Copy

Email marketing
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What is email marketing?

Sending emails can be a massive challenge for businesses. With the constant stream of marketing messages and social media, it’s almost impossible to stand out.

Email is one of the most extensive marketing channels, yet it’s often overlooked as an effective tool. Many companies overlook or misunderstand the value of their email subscribers. When your subscribers open your marketing emails, they’re not just reading them; they’re taking action right out of the blue.

For example, if you send someone a survey via email, they must take action afterwards! That means you have to write engaging and personalized emails that are optimized for landing pages and conversion tracking to accurately measure ROI (Return on Investment).

If you succeed in this, your subscribers will take action faster than others with no follow-up from you from the past few weeks or months.

In today’s article, you are going to learn how to write compelling emails that inspire your subscribers to take action quicker than others. Read on to get inspired.

So, what are some of the most common tips that you need to have at your fingertips?

Create an attention-grabbing subject line

Obviously, you want your subscribers to read your emails, but why? Why should they read your emails? What’s in it for them?

Start your emails with a compelling subject line. The subject line is the first thing your subscribers see. It’s your chance to sell your subscribers on why they need to read your email.

Subject lines should be short and to the point. Depending on the length of your emails, you may have room for a few sentences. You don’t have to write a long, detailed subject line that lasts a few paragraphs!

You can focus on the main message you want to convey in the first line. Make it as short as possible and still convey what you want to say. You’re trying to hook your subscribers, so make it catchy and appealing to get their attention!

Email marketing
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Explain why your subscriber should take action now

In your email’s introduction, you want to explain your unique value proposition to your subscriber. This is your chance to convince your subscriber to take action now.

Some good reasons to use this approach include: Send this email before the result of your next event. Before your subscriber actually decides to take action, you need to inspire them to take a step towards your business.

You can do this in a few ways:

— Send a “trigger” email that reminds your subscribers of your event or product. For example, “Breathe now. Buy now.” might not be the best subject line, but it does exactly what it says on the tin!

— Send a “take action” email that makes it clear what you want them to do at this point. For example, “Sign up for our newsletter to get notified when the next event happens.”

Don’t forget to include a transparent call-to-action button

The call-to-action (CTA) button is a crucial part of the email. You want to direct people to a clear and concise action. You can choose from several CTAs, but generally, you want to choose one that directs your subscriber to take immediate action.

There are many ways to write a CTA, but it should always be transparent, precise, and easy to understand. Not only does this increase the click-through rate, but it also increases the conversion rate of your subscribers.

Here are a few examples of CTAs:

— “Buy now” – This is a very straightforward CTA.

— “Sign up for our newsletter” – This is a more subtle, yet precise CTA.

— “Join us at our next event” – This opens up the invitation to join your brand in a new and exciting way.

— “Watch our video on how our product works” – This directs your subscriber to a specific action or link.

— “Get instant access to our guide” – This makes it clear that your subscriber will be receiving something in return for their action.

Get instant access to my guide on copywriting tips that I posted earlier on. You can also read about examples of killer copywriting, as well as the mistakes that you need to avoid in copywriting.

This way, you will expand your knowledge of writing excellent email copy that sells.

Provide an example of how your product works in practice

This is an exceptional way to highlight the value of your product in the real world. You can get creative with this and create an example that demonstrates your product in action.

A good example to use is one where your product helps your subscriber’s business. The key here is to find a way to incorporate your product into the example.

— For an email about a business event, send a link to an example where your product has helped the recipient’s event.

— For an email about a product guide, send a link or write an example of how it helped a subscriber.

— For an email about a guide on social media, send a link to a specific article in your guide.

Provide a reminder of when your next event is

If you send emails multiple times a year, you’ll want to include a reminder of when your next event is. The key is to make sure it’s clear and transparent. You can do this by including:

— A link to a specific date when your next event happens.

— A specific date when your next event happens.

— A schedule for when your next event happens.

Why email marketing is important

Email marketing
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The email channel is one of the most powerful yet ignored channels. The email channel can be used to engage your existing customers, re-engage lapsed customers, and introduce new customers to your brand.

To succeed in email marketing, you need to write compelling emails that are optimized for landing pages and conversion tracking. You can do this by creating a compelling subject line that explains why your subscriber should take action now, and including a transparent call-to-action button that directs your subscribers to take an action.

In the current digital world, email marketing is starting to make sense for most businesses since everyone is taking their business online. It is very important to use emails to reach out to your potential customers and existing customers, even if you are updating them on the current situation of your business.

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